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- Permanent colour crème for beautiful, natural-looking colour with a blend of tones and highlights
- The 1st hair brand to receive both the GHI Approved and Red Reader Recommended endorsements in the UK
- Non-drip formula with conditioners built into every step for incredibly soft and shiny hair
- Allergy gentle - significantly reduces the chance of developing an allergy* (*in people without hair dye allergy)
- 100% grey coverage
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